Writing
The plumbing nobody writes about
Measurement methodology, feed edge cases, and what we learned hosting 41,200 shows.
Measurement24 July 2026
Range requests are eating your download numbers
Why one listener can look like six, and how the IAB deduplication window actually works.
Feeds10 July 2026
The GUID migration that generated 40 TB of nothing
A cautionary tale about changing episode identifiers, and the redirect chain that saves you.
Infra26 June 2026
What a podcast CDN actually caches
Podcast traffic is nothing like web traffic: huge objects, long tails and a Monday morning spike.
Monetisation12 June 2026
Frequency capping without cookies
How to avoid playing the same advert eleven times when you cannot identify the listener.
Feeds29 May 2026
Chapter detection that does not embarrass you
Automatic chapters are usually wrong. Here is the pipeline that got ours to 84% acceptance.
Measurement15 May 2026
Why we publish our bot filter list
Transparency costs us a little in headline numbers and buys a lot in advertiser trust.